Blogs

Last week at the Pollard Memorial Library I picked up Slowly Down the Ganges by Eric Newby. Usually I pick up books based on recommendation from friends or from Goodreads. This one I just happened to pick up because it was in the travel section of the library where I had gone to pick up Blue Highways by William Least Heat Moon. The section of Indian travel books at the library is anemic however, which is a pity. Traveling in India is its own adventure.

Found via Chris Guillebeau: Richard Chang, "Saving Chevrolet Means Sending 'Chevy' to Dump," NYTimes.com, 9 June 2010.

I think General Motors is faking the demise of the "Chevy" name.

General Motors is emblematic of bailout angst. They're not going to be more hated by dropping a loved brand name. They're already at the bottom. However, by threatening to kill Chevy, they can make Chevy fans rally around the Chevy brand. They'll take Chevy's side to protect it from being crushed by big, bad GM.

GM loses nothing. Chevy gains support. Chevy sells more cars. Chevy is GM. GM sells more cars.

(See also: New Coke?)